Branding Art from a Cosmic Perspective

Born with artistic expression in its DNA (the brand originated as a record label), and with a name that literally means 'a space with more than three dimensions’, Iperspazio is a multifunctional space for the art located in the south of Milan.

After a fine-tuning of the original monolith logo, we developed a flexible brand identity that could bring a cosmic perspective to all of Iperspazio’s touch-points: from the online and offline promotion, to the informational documents, on to the wayfinding devices (satellite-inspired room names and global signage).

The polygonal design of the logo is found throughout all applications, thus bringing recognizability and consistency.

Photos: © Jacopo Gospel Quaggia, Graffiti: © Dogyorke