Work / Iperspazio Brand Identity
Branding Art from a Cosmic Perspective
Visit websiteBorn with artistic expression in its DNA (the brand originated as a record label), and with a name that literally means 'a space with more than three dimensions’, Iperspazio is a multifunctional space for the art located in the south of Milan.
After a fine-tuning of the original monolith logo, we developed a flexible brand identity that could bring a cosmic perspective to all of Iperspazio’s touch-points: from the online and offline promotion, to the informational documents, on to the wayfinding devices (satellite-inspired room names and global signage).
The polygonal design of the logo is found throughout all applications, thus bringing recognizability and consistency.
Photos: © Jacopo Gospel Quaggia, Graffiti: © Dogyorke
« What remained of a subjective, emotionally cumbersome vision of Iperspazio was made objective and tangible through a meticulous selection of elegant ideas. It is just like observing a night sky owning a map of the galaxy. »
Jacopo Gospel Quaggia, Owner
