Work / UMetaworld Rebranding

Where Reality Becomes Virtual and Metaverse is Reality

Visit website

UMetaWorld is a virtual replica of the real world, based on VR technology. Creating your 3d avatar is as easy as taking a selfie with the UMW app, entering the metaverse environments to exchange digital assets, interact with other people and experience digital events such as concerts or educational lectures.

The new brand identity is designed around a solid U monogram that symbolizes the portal to the MetaWorld, that acts as a grid-generator of the visual system and allows for endless masking and scaling applications.

$5 tril

Metaverse value by 2030

(McKinsey - 2022)


participants in Fortnite concerts

(Jun. 2022)

Next Project



Limonta Lineapelle 2022 Winter Exhibition

Reflections on Product Innovation

view project