Work / Emporio Sirenuse 2023 New Beginnings Campaign

A youthful, jet-set spin on timeless style

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Emporio Sirenuse, a family heritage brand with a spirited soul, has distilled the values and verve of inimitable Amalfi Coast hotel ‘Le Sirenuse’ into a small, carefully curated collection of beachwear, resort wear, design and lifestyle items.

Following the brief to conceptualize, create and art direct a storytelling for the brand's new vision and collection for 2023, "The Journey" was conceived, taking inspiration from a place made of legendary luxury and enchanted beauty in Positano, Italy.

The journey encompasses two sisters entering a new season with new vigour and a sense of adventure. The idea was to highlight the versatility and wearability of these dresses through different locations and juxtapose them with the beautiful contrasting colors of the collection.

Concept, Creative and Art Direction: Display, Photos: Federica Simoni, Production & Direction: Better Call Film, Models: Asti Apukhtina & Jenny Belevich, Make Up: Data Beauty & Federica Di Dato

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