Work / LagunaB Low Impact E-Commerce Website

Making Luxury Low Impact

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If the internet were a country, it would be the world's 7th largest polluter. For this reason, in 2021 LagunaB (our long-time client from Venice) analyzed the overall environmental impact of their operations, including their web presence, finding out that all their online communications consumed too much energy.

We were therefore called to design and build an website that would not only be light in terms of page weight, but would also take into consideration low impact solutions for hosting all assets and the e-commerce platform. All this, without loosing the digital brand personality that we helped define in 2019 for the first release of the website.


CO₂/page view

(Old Website)


CO₂/page view

(New Website)

The outcome is a website that goes back to 1996 typography (relying on default fonts) and features a custom developed dithering algorithm to serve the user the lightest images possible, allowing for each image to be displayed in high-res only upon request.

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