A 50 years’ story painted with coffee

During the celebration of the company’s 50th year of activity we were asked to design the visual language of the stand at Host, the leading trade fair dedicated to the world of catering and hospitality.

The process took into consideration the industrial yet elegant style of the machines and the consistency with the brand’s guidelines outlined in the manual; in order to enhance the corporate assets, the stand mixes metal elements with the coffee-painted illustrations that spread throughout the 62 meters backdrop.

Photos: © Marco Dapino