Brand Book Astoria

As a celebration of a half-centennial company history Astoria decided to adopt a new visual system that spreads throughout the communication assets, from the industrial components of the machines, to the business cards of the managers.

In order to set a sense of unity and clearly describe the brand's tone of voice, we designed the visual system and developed this brand guidelines manual that is an open book that leaves the door open to all the future developments of the brand.